Actron Air Case Study

Actron Air – That’s Better That’s Actron

THE CLIENT

Actron Air is a family owned Australian Air-Conditioning Manufacturer.

THE ISSUE

As a family owned Australian Air-Conditioning Manufacturer the business had grown to a point where it needed to mature and formalise its approach to business, so it could build a platform for future growth. It’s current site was too small and prohibited any future growth, its sales team lacked a sustained and disciplined approach to account management to drive sales, the speed to market for new products was lagging industry competitors, there was no formalised approach to developing the capability of Front-Line Leaders, and operational silos were emerging so the desired team culture needed to be refreshed and renewed.

THE PLAN & METHODOLOGY

A strategic plan was developed via a co-design and collaborative manner – requiring the input and support of the Executive Team, Their Front-Line Leaders, State Managers and Family Members. Through this process they identified and developed the desired culture and behaviours “The Actron Way” that linked Brand Promises and Cultural Values into the one framework. The process included:

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THE OUTCOMES

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